High Frame Rate, or HFR, is the latest "new thing" being pushed to try to draw audiences into the movie theater. The Hobbit: And Unexpected Journey is the first blockbuster film to be shot and released in 48 frames per second (fps). It does this in combination with being shot stereoscopically for release as a 3D movie. The HFR of The Hobbit doubles the long-time US film standard of 24 fps (in Europe it has long been 25 fps). So is this the future of cinema? Well, I've got a theory about what has worked so well about the long-time cinema standards of 24 fps and 25fps.