In my last post, I talked a little about Canon's announcement that Technicolor would be releasing a custom-made Picture Style for Canon DSLRs specifically designed for HD video shooting. The idea is basically to shoot with a flatter, less contrasty picture setting so as to acquire as much information as possible since the camera will significantly compress the video information before writing it to CF or SD cards. Why do this? So you have as much detail to work with when you are ready to color correct your footage. This is something that much nicer, higher end cameras like the RED cameras, the Arri Alexa, or Arri D21 allow for as they can record or output uncompressed signals.